my role:
UX designer leading the Phazon website design
responsibilities:
Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, iterating on designs and responsive design.
Phazon is Canadian sports wireless earbuds brand that decided to rewamp their old website into something more modern.
goal:
mysteriuos
sexy
sporty
young
old designs
new designs
FAQ section now moved to Home page
updated footer
now has links to Phazon app, translation (French) and Social media accounts.
